Get people to do the book. Activate your message. Launch your movement.
A custom online book challenge that turns readers into doers - and your launch into something that keeps going long after the room clears.
See the optionsMost book buyers read once, then stop.
The missing piece is between reading and action - the space where a message either becomes a movement or quietly fades.
- You have
An original book, a transformational method, and/or a signature talk.
- You need
A book club with a twist - The Custom Online Book Challenge.
- You want
Engaged supporters taking action on your message, not passive followers.
Start with a launch party.
A book launch shouldn't be a post you refresh all day, hoping someone noticed.
It can be a party instead. Your book goes out with Stacey in the room, co-hosting a live launch built on her People Party method. Your people show up. Your message is front and center. The day becomes an event, not an announcement.
You bring the book. Stacey brings the party. You get the promo to fill your own room, ready to send - so the people who should be there, are.
That's the start. Getting them to actually do the book is where this goes next.
A launch that fades vs. a message that moves.
A launch party fills the room for a day. A challenge keeps your message moving long after the room clears - and it works nothing like a normal book launch.
Traditional publishing
- People buy, maybe read
- No implementation accountability
- No community around the message
- One launch window, then fade
- Author unaware what resonated
- No ongoing asset
The Do The Thing Challenge
- Every member is a reader (must buy to join)
- Daily micro-actions create accountability
- Shared experience builds momentum
- Activation compounds continuously
- Real-time market feedback
- Reusable forever
Four rooms that do the work.
The My People Party
The room that fills the challenge.
A live, facilitated gathering organized around your book's goal. People connect with others wanting the same outcome and sign up for the challenge.
- Organized around a shared goal, not a sales pitch
- Participants experience your message live before opening the book
- Generates word-of-mouth referrals
- Co-hosted with Stacey; you position as the expert
The Kickoff Party
The official challenge launch.
A live opening event that sets the energy, introduces the framework, and activates participants.
- Co-hosted with you and Stacey
- Participants share biggest goals
- Builds excitement and community connection
- Immediate bonding between participants
The Do The Thing Challenge
Five to seventeen days of people doing your book.
One dare per day, five to ten minutes, built around your framework.
- 5-7 minute recorded video with Stacey
- One specific action tied to the framework
- Participants share activities, creating accountability
- Book reviews, testimonials, breakthroughs surface naturally
- Built once; yours to run forever in any room
The Celebration Party
The room at peak energy.
A live closing event where participants share implementations and shifts.
- Real testimonials captured live (video + written)
- Public celebration of wins
- Participants become advocates
- Perfect moment to introduce the next offer or program
- Can be run repeatedly with new audiences
What it compounds into.
Book Sales
- 30-150 actively engaged participants
- Each run reaches new reader waves
- Partners and certified hosts drive sales
- Word-of-mouth extends beyond the challenge
Reviews
- Prize for leaving a review drives Amazon social proof
- Daily sharing habit established
- Reviews from implementers carry credibility
- A fresh wave generated any time
Testimonials
- Daily shares generate written testimonials
- Celebration Party captures video testimonials
- Testimonials include specifics (what shifted)
- Stories from doers outperform generic reviews
One build, many rooms.
- Elevated book club
- Post-keynote audience deepening
- On-demand evergreen course content
- Corporate team training
- Nonprofit donor engagement & fundraising
- Certified hosts expand reach
Hear it straight from them.
My book became a live challenge - now it runs at Modern Prairie, 300 people strong.
We 10X'd my book sales in five days - and built a community that's still going.
It really brought people closer - the connection was on another level.
Stacey built a custom challenge for my 130 seven- and eight-figure CEOs. It works far beyond books.
Also used by Nick Gray (The 2-Hour Cocktail Party) and dozens of authors, coaches, and nonprofits.
Laura’s book tour was over, until it wasn’t.
Laura Carney is a journalist - the kind of writer who works alone and lets the work speak for itself. She went into this skeptical, assuming her book’s moment had passed. Then she watched readers stop reading her book and start living it, one dare at a time, in real time.
“Stacey is the most amazing hype man you could ever have.”
“I’ve helped them pull their creative selves out of them… pretty soon they’re leading their own communities. It’s really remarkable.”
The real payoff was a readership - women who’ll likely buy every book she writes from here on, because they don’t just know her work anymore. They know her.
Any book with an activatable message.
Audience matters by shared goal, not demographics. If your book asks readers to move toward something, there’s a room for it here.
- Marketing
“How do I grow without doing it myself?”
- Reinvention
“What do I build next?”
- Visibility
“How do I put myself out there?”
- Dreams
“What's ready to come alive?”
- Growth
“How do I become my next version?”
- Impact
“What work matters with lasting legacy?”
Built on how people actually move.
- The discovery
A group with a shared goal activates faster, deeper, and longer than individuals.
- The framework
The “I'm Game” formula - a specific sequence that creates safety, surfaces goals, and moves people.
- Comfort Circles
Everyone moves at their level. No pressure.
- Training note
Anyone running the challenge after the initial build must complete Do The Thing training first, for consistent quality.
You did not write this book just to sell it. You wrote it to change something.
You’re an author with a calling. The Impact Party turns a launch into a movement - one that funds a cause you choose while activating the readers your book was written for.
Not another gala. Not a golf tournament. Not one more request for a check.
A community experience where people work the book together - taking action on your message while raising real funds for the cause.
“You write a book and you think you want to make a difference in the world. Then Stacey said, ‘Let’s make a splash.’ We raised over $20,000 for I AM ALS.”
“I feel like I’m really on a playground, just having the time of my life while raising money.”
Three ways to launch your book
From a single launch party to a movement that funds a cause. Pick the level that matches what you want your book to do.
The Book Launch Party
Your book goes out as a party. With Stacey in the room.
Most authors launch their book alone and hope it lands. Stacey co-hosts a live launch party for your book instead - your people in the room, your message front and center. You bring the book. Stacey brings the party.
- A live book launch party, co-hosted with Stacey
- Ready-made promo assets to fill your room
- A 1:1 strategy session with Stacey
- Billion Dollar Impact community access
Best for authors who want a great launch, done with Stacey.
The Do The Thing Book Challenge
Built once. Yours forever.
- My People Party
- Kickoff Party
- Custom Challenge Build
- Facilitation
- Celebration Party
- Reusable asset you own forever
The Book Challenge + Impact Party
Your book gives back.
- Everything in the Book Challenge, plus:
- Committee built and trained inside your nonprofit
- Celebration upgraded to a live Billion Dollar Impact auction
- A portion of proceeds goes to your cause